On 4/21, Google made a very significant change to its algorithm to penalize websites that were not mobile friendly within mobile search results. Now if your marketing team is running around in a panic that mobile devices are here to stay, then the problem may begin with the marketing team. All jokes aside, the need for a mobile friendly website should've been discussed and added to the pipeline years ago. In 2014, mobile internet traffic surpassed desktop traffic and that is a trend that will only continue over time. If you haven't gotten started yet, better get moving! Here are a few points to help with the mobilegeddon:
What is a mobile friendly design?
Visit: https://www.google.com/webmasters/tools/mobile-friendly/ and test some pages. See if you pass. If you don't its time to be responsive about your website's responsive design!
Test your website for the various sizes:
Screenfly is a great resource for seeing how your website will render. http://quirktools.com/screenfly/
Some common mistakes:
What is a mobile friendly design?
- Responsive (BEST) - resizes page based on browser width
- Dynamic Serving - server renders page with different HTML and CSS based on device
- Mobile website - A completely separate website typically hosted on a subdomain (m.*)
Visit: https://www.google.com/webmasters/tools/mobile-friendly/ and test some pages. See if you pass. If you don't its time to be responsive about your website's responsive design!
Test your website for the various sizes:
Screenfly is a great resource for seeing how your website will render. http://quirktools.com/screenfly/
Some common mistakes:
- Blocked code - robots.txt
- Unplayable content - use HTML5/JQuery not FLASH!!
- Avoid interstitial (aka Pop-ups)
- Slow page load - impacts ranking and also whether the user waits for content
- Viewport configuration
- Font legibility
- Incompatible plugins
- Fitting content within viewport
- Size and closeness of links
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